Project snapshot
| Role | Key Capabilities |
|---|---|
| Project title | Multi-Store Adobe Commerce Cloud Deployment with Regional Inventory Sync & Multilingual Chatbot |
| Industry/Sector | E-Commerce / Consumer Electronics |
| Region | Singapore · Malaysia · Indonesia |
| Engagement Model | End-to-End Development + Offshore Maintenance |
| Duration | 8 Months + 1-Year Support Retainer |
| Project Scale | 3 Regional Stores · 75 K SKUs · Multi-Language · Multi-Currency |
Client & Project Brief
Client Overview:
A Singapore-based electronics retailer with growing operations in Southeast Asia sought to unify its regional storefronts under a single Adobe Commerce Cloud instance. Each country had its own pricing, stock, and support team, creating operational silos and inconsistent user experience.
Project Objective:
To build a multi-store Adobe Commerce Cloud platform capable of regional catalog segregation, real-time inventory sync, and a multilingual AI chatbot providing pre- and post-sales assistance in English, Bahasa, and Mandarin.
Challenges
- Legacy self-hosted Magento 2.1 instances per region with redundant codebases
- Out-of-sync product inventory and pricing across markets
- Language barriers in customer service
- High latency for cross-border users accessing Singapore data center
- Manual deployment and inconsistent branding
Solution Delivered
- Designed a multi-store hierarchy on Adobe Commerce Cloud 2.4.6 with centralized catalog management and localized pricing rules
- Integrated Microsoft Translator API and Azure OpenAI to build a multilingual chatbot handling FAQs, returns, and order tracking
- Implemented Azure Front Door CDN and Edge Caching for low-latency delivery across SEA
- Built real-time inventory synchronization using REST APIs connected to each country’s ERP system
- Developed headless React PWA storefronts customized per region while sharing a unified backend
- Automated deployments through Adobe Cloud Manager with blue-green release strategy
- Configured New Relic APM and Adobe Monitor dashboards for uptime and regional analytics
Our Approach
| Phase | Description |
|---|---|
| Discovery & Blueprinting | Mapped existing stores, ERPs, and APIs; defined multi-store data flow & CDN topology |
| Architecture Design | Created single Adobe Commerce Cloud tenant with region-specific StoreViews and language layers |
| Development & Integration | Built chatbot module (Azure OpenAI + Translator API + Magento API hooks); integrated ERPs |
| Testing & Localization | Conducted multi-currency, multi-language, and latency testing from SG/KL/Jakarta |
| Launch & Optimization | Phased roll-out with Cloud Manager automation and continuous monitoring |
Technology Stack
| Category | Tools & Platforms |
|---|---|
| Commerce Platform | Adobe Commerce Cloud 2.4.6 |
| Frontend | React PWA Studio, GraphQL, Tailwind CSS |
| Integrations | Azure OpenAI, Microsoft Translator API, ERP REST Connectors |
| Performance & CDN | Azure Front Door, Redis, Varnish |
| Automation & CI/CD | Adobe Cloud Manager, Docker, GitHub Actions |
| Monitoring & Analytics | New Relic APM, Adobe Monitor, Power BI |
| Security | PCI-DSS v4, SSL Pinning, MFA, Azure Key Vault |
Key Results & Metrics
| Metric | Before | After | Impact |
|---|---|---|---|
| Avg Page Load (APAC) | 5.4 s | 1.6 s | 70 % Faster |
| Customer Satisfaction (CSAT) | 72 % | 94 % | +22 pts Improvement |
| Chatbot Resolution Rate | — | 87% | Reduced Support Tickets |
| Stock Sync Latency | 2 hrs | < 3 min | Real-Time Updates |
| Uptime |
93 % | 99.95% | Highly Available Cloud |
Client Testimonial
“Rigel Networks gave us one cloud platform for all regions. The multilingual chatbot changed our customer engagement overnight — customers now get instant answers in their language.”
— Head of Digital Commerce, SEA Electronics Retail Group
Engagement Highlights
- Engagement Type: Multi-Store Cloud Build + Automation + AI Chatbot
- Team Size: 8 (1 Architect, 3 Developers, 1 AI Engineer, 1 QA, 1 DevOps, 1 PM)
- Delivery Model: Offshore Execution + Regional UAT Workshops
- Compliance: PDPA Singapore | GDPR | PCI-DSS
- Benchmark: < 1.8 s load @ 10 K concurrent sessions
Where Innovation Connects Shoppers Through Intelligent Commerce
Email: presales@rigelnetworks.com
Locations: US | India
