Project snapshot
| Role | Key Capabilities |
|---|---|
| Project title | Adobe Commerce Cloud Re-Engineering with AI Personalization and Marketing Automation |
| Industry/Sector | E-Commerce / Home & Lifestyle Retail |
| Region | Australia |
| Engagement Model | Fixed-Scope Cloud Replatform + Long-Term Managed Maintenance |
| Duration | 5 Months + 12-Month Optimization Support |
| Project Scale | 3 Brand Stores |
Client & Project Brief
Client Overview:
A mid-size Australian home décor brand selling furniture, lighting, and curated lifestyle accessories through multiple online channels. Their previous Magento 2.2 installation hosted on a private VPS faced slow performance, poor search relevance, and marketing friction due to manual campaign management.
Project Objective:
To re-engineer the existing Magento stack into a fully cloud-native Adobe Commerce Cloud 2.4.6 environment with integrated Adobe Sensei AI recommendations, Adobe Marketo Engage for automated marketing, and Adobe Experience Manager (AEM) for dynamic content publishing.
Challenges
- Legacy hosting with inconsistent uptime and slow response times
- Manual product recommendations and static homepage layouts
- No centralized marketing automation for email and remarketing campaigns
- Lack of version control and rollback capability in deployments
- Fragmented analytics with no single view of customer behavior
Solution Delivered
- Migrated from Magento 2.2 VPS to Adobe Commerce Cloud 2.4.6 with autoscaling and automated deployments
- Integrated Adobe Marketo Engage for campaign automation, lead nurturing, and remarketing
- Connected Adobe Experience Manager (AEM) to manage lifestyle blogs, lookbooks, and seasonal collections
- Deployed Adobe Sensei AI for dynamic product recommendations and cross-sell logic
- Refactored frontend using PWA Studio (React) for mobile-first performance and faster checkout flow
- Configured Azure Blob Storage for media assets with global CDN caching
- Built sandboxed CI/CD pipelines via Adobe Cloud Manager for zero-risk release cycles
- Established 24×7 monitoring with New Relic APM and automated alerts through Slack and MS Teams
Our Approach
| Phase | Description |
|---|---|
| Audit & Discovery | Reviewed performance metrics, code health, and UX bottlenecks |
| Cloud Architecture Design | Defined Adobe Cloud multi-store topology and CDN strategy |
| Migration & Integration | Executed DMT migration; integrated AEM, Marketo, and Sensei modules |
| Frontend Revamp | Built modular PWA components and improved Core Web Vitals |
| Automation Setup | Configured Cloud Manager CI/CD and New Relic monitoring stack |
| Testing & Launch | Regression, load, and SEO validation before phased rollout |
| Support & Optimization | Continuous tuning, quarterly release upgrades, and feature enhancements |
Technology Stack
| Category | Tools & Platforms |
|---|---|
| Commerce Platform | Adobe Commerce Cloud 2.4.6 |
| Frontend | PWA Studio (React), GraphQL, Tailwind CSS |
| Integrations | Adobe AEM, Marketo Engage, Sensei AI, Stripe, PayPal AU |
| Hosting & Cloud | Adobe Cloud (AWS) + Azure Blob Storage + CDN |
| Automation & CI/CD | Adobe Cloud Manager, Docker, GitHub Actions |
| Analytics & Monitoring | New Relic APM, Adobe Analytics 4, Google Data Studio |
| Security | PCI-DSS v4, SSL Pinning, Azure WAF, 2FA, reCAPTCHA v3 |
Key Results & Metrics
| Metric | Before | After | Impact |
|---|---|---|---|
| Page Load Speed | 5.8 sec | 1.4 sec | 76 % Faster |
| Conversion Rate | 1.7% | 3.5% | +106 % Increase |
| Bounce Rate | 55 % | 29% | –47 % Reduction |
| Marketing Campaign Launch Time | 5 days | 1 day | 80 % Faster |
| System Uptime | 92% | 99.95 % | Enterprise-Grade Reliability |
Client Testimonial
“Rigel Networks gave our digital storefront a complete upgrade — fast, intelligent, and visually refined. With Sensei and Marketo integrated, marketing and sales finally operate in sync.”
— Digital Commerce Manager, Australian Home Décor Retailer
Engagement Highlights
- Engagement Type: Re-Engineering + Marketing Automation + Ongoing Support
- Team Size: 7 (1 Solution Architect, 2 Magento Developers, 1 React Engineer, 1 AEM/Marketo Specialist, 1 QA, 1 PM)
- Delivery Model: Offshore Development + Weekly Stakeholder Review
- Compliance: PCI-DSS | GDPR | Australian Privacy Act 2020
- Performance Benchmark: < 1.5 s load time @ 10 K concurrent sessions
Reimagining Retail Elegance Through Adobe Commerce Cloud
Email: presales@rigelnetworks.com
Locations: US | India
