Project snapshot
| Role | Key Capabilities |
|---|---|
| Project title | Migration from Magento 2.1 to Adobe Commerce Cloud with Multi-Language, Multi-Currency, and Regional CDN Optimization |
| Industry/Sector | E-Commerce / Beauty & Personal Care |
| Region | Singapore |
| Engagement Model | Offshore Delivery + Managed Service (Cloud Migration & Localization) |
| Duration | 4 Months + 6-Month Optimization Support |
| Project Scale | 4 Regional Stores |
Client & Project Brief
Client Overview:
A leading Singapore-based online beauty retailer selling skincare, cosmetics, and personal care across Southeast Asia. Its existing Magento 2.1 instance was hosted on a local VPS, facing heavy downtime during peak sale events and offering inconsistent multi-currency checkout.
Project Objective:
To migrate the platform to Adobe Commerce Cloud 2.4.6, implement a unified multilingual and multi-currency setup, and deliver lightning-fast performance with regional CDN and SEO-friendly localization.
Challenges
- Legacy hosting with no scalability or automated deployment
- Page load > 5 seconds on mobile; poor Core Web Vitals scores
- Manual translation and duplicate content for each market
- Currency mismatch issues during checkout
- SEO dilution due to inconsistent localized URLs
Solution Delivered
- Migrated entire store to Adobe Commerce Cloud 2.4.6 with seamless data integrity using DMT (Migration Tool)
- Implemented multi-store hierarchy with shared catalog & region-specific price rules
- Configured Store Views for English, Bahasa, and Thai with locale-aware routing (
/sg/,/my/,/th/) - Integrated Adobe Experience Manager (AEM) for localized banners and promotions
- Connected Razorpay, Stripe, and PayNow SG for regional payments
- Deployed Azure Front Door CDN + Redis + Varnish for sub-second load across APAC
- Automated CI/CD with Adobe Cloud Manager, including regression test gates and auto rollback
- Added ElasticSearch for localized product search with synonym dictionaries per language
Our Approach
| Phase | Description |
|---|---|
| Assessment & Localization Mapping | Catalog audit, translation workflow definition, and regional currency mapping |
| Cloud Architecture Design | Multi-store setup on Adobe Commerce Cloud with shared assets and isolated configs |
| Migration Execution | Data migration (customers, orders, catalog), extension compatibility upgrades |
| Integration & Optimization | Payment gateway integrations, AEM connectors, and CDN rule tuning |
| Testing & UAT | Cross-browser + multilingual QA, load testing (10 K concurrent sessions) |
| Go-Live & Support | SEO-safe redirects, post-migration audit, and performance monitoring |
Technology Stack
| Category | Tools & Platforms |
|---|---|
| Commerce Platform | Adobe Commerce Cloud 2.4.6 |
| Frontend | Luma Responsive Theme + Localized CSS Bundles |
| Localization & CMS | Adobe Experience Manager (AEM), Google Translate API, Locale Routing |
| Integrations | Razorpay SG, Stripe, PayNow SG, ERP Sync via REST |
| Performance | Redis, Varnish, Azure Front Door CDN |
| Search & SEO | ElasticSearch 7, hreflang Tags, Canonical URL Mapping |
| Automation & CI/CD | Adobe Cloud Manager, GitHub Actions |
| Monitoring & Analytics | Adobe Cloud Monitor, New Relic APM, GA4 |
| Security | SSL Pinning, reCAPTCHA v3, 2FA, PCI-DSS Compliance |
Key Results & Metrics
| Metric | Before | After | Impact |
|---|---|---|---|
| Average Page Load | 5.2 sec | 1.4 sec | 73 % Faster |
| Mobile Conversion Rate | 1.9% | 3.1% | +63 % Improvement |
| Checkout Errors | 3.5% | 0.4% | 88 % Reduction |
| SEO Organic Traffic (APAC) | Baseline 100 % | +48 % | via Localized URLs |
| Infra Cost per Month | 100% | –25 % | Optimized Cloud Spend |
Client Testimonial
“Rigel Networks gave our brand a high-performance, regionally tailored platform. The multi-language rollout and speed boost transformed customer experience across Southeast Asia.”
— E-Commerce Head, APAC Beauty Retailer (Singapore)
Engagement Highlights
- Engagement Type: Cloud Migration + Regional Localization Program
- Team Size: 6 (1 Architect, 2 Magento Developers, 1 AEM Specialist, 1 QA, 1 PM)
- Delivery Model: Offshore Execution with Bi-weekly Client Review Calls
- Compliance: PDPA Singapore | PCI-DSS | GDPR
- Performance Benchmark: < 1.5 s load time tested from Singapore, Sydney & Tokyo regions
Where Beauty Meets Seamless Commerce Transformation
Email: presales@rigelnetworks.com
Locations: US | India
