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Upgrade Your Business to Kentico – A Feature-Rich Content Management System

The most reliable content management systems (CMS) offer flexibility, efficiency, and return on investment (ROI). Cherry-picking the right CMS from the availability is one of the hard nuts to crack, and using feature-rich CMS helps you stand apart from the herd. It can be a perfect fit for your web platform. Amidst all the platforms, Kentico CMS is hard to beat. Factors like functionality, security, scalability, support, ease of use, and much more require to be considered.

However, in spite of choosing the right features, you still end up and get stuck in selecting the proper pricing and licensing model. In the end, you realize that the elements required do not fit into your pocket-friendly model, which results in paying the additional amount for the specific features you want to have.

In this piece of article, we’ll discuss how Kentico – an enterprise-ready CMS is highly scalable. It is a flexible platform and an easy-to-use user interface, used by 0.2% of all the websites that are more than 22,307 websites in 90 countries, according to the research study. Let us have a look at the top 10 reasons as to why you should upgrade to Kentico CMS.

Marketing Automation

With visitors undergoing multiple stages at the time of the customer life cycle, the marketing automation tool within Kentico allows you to deliver them the right content and initiate sales activities in a personalized way. The application acts to be very smart, as it can automate, optimize, and analyze campaigns that nurture your website visitors and leads through intelligent sales funnels and categorize them into prospects or warm leads. A simple drag-and-drop interface is what Kentico Marketing Automation design talks about, where non-tech-savvy marketers can also create automated campaigns and modify the flow of activities at any time.

For instance, with the help of this tool, you can create a trigger that runs every new contact from a specific country into an automation process, performing a targeted marketing campaign. Also, it allows us to automatically move contacts who have reached a particular score into an advanced automation process.

All-In-One Single Place

In comparison to CRM, Kentico CMS offers rich out-of-the-box functionality for rapid website development. With a great set of features and incredible levels of customizability, you can always fit the technology around your vision.

  • Customized Web Content Management System (CMS)
  • E-commerce platform
  • Online marketing capabilities, like web analytics, lead scoring, personalization, and marketing automation

Inbuilt A/B testing

With Kentico’s Online Marketing solution, get a 360-degree view of your customers, and real-time actionable insights to deliver exceptional customer experiences. Kentico CMS has an inbuilt A/B and Multivariate (MVT) Testing tools that allow you to use an iterative approach for producing content to visitors by testing page variations and identifying and optimizing those that work. The functionality offers online marketers the ability to check an unlimited number of page variants, find designs and messages leading to improved conversions. It also helps with real-time monitoring of tests and optimizes without routing through developers.

Integrated Campaign Management

The application is all about executing cross-channel digital marketing campaigns and gaining intelligence on individual channels. Unlike other marketing automation tools, integration of third-party modules is not required in this Kentico CMS tool. You can develop and launch the campaign assets with full out-of-the-box functionality, later also analyzing the results with minimal effort, all from one location. Over and above, it builds custom campaign funnels to help you analyze precisely the steps that are important for your business.

User Interface Personalization

Although Kentico provides many great features, not every user needs all of them. It is why Kentico allows administrators to personalize the user interface for content editors and remove all options which are not useful from them. Personalized user interface leads to faster adoption by end-users, shorter training time, higher productivity, and lower risk of mistakes. Using the user interface personalization offered by Kentico, you can customize the menus and even particular dialogs for chosen user roles.

Rigel Networks, a Kentico Silver Partner, has completed Kentico projects for diverse industries with its highly skilled Kentico 12 certified developers, who have expertise in Kentico development, customization, migration, and integration. Our Kentico web development solutions help you to reduce operational costs, enhance customer interaction, and boost ROI. We provide a diverse range of world-class professional Kentico development services for our global clients, from a bootstrapped startup to a giant enterprise.

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