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January 10, 2016

Why Kentico CMS is your go-to content solution if you are in retail?

As of April 2014, there are almost a 100,000 online retail stores in the United States alone! And these are just the stores earning annual profits greater than $12000 [1]. That’s an astounding statistic, given that the e-commerce sector is relatively young, and still very much expanding. Swiping through item after item on an E-commerce app is now just as much of a daily routine as reading the newspaper.

While keeping prices competitive, offering your customers discounts and improving delivery services are essential, publishing and maintaining useful content is something marketing is increasingly engaging in. But the traditional e-commerce framework struggles miserably in providing readers a rich content experience as it can never match the in-depth functionality a .NET CMS can offer. While a website without a CMS simply displays the content stored on the website stored as an HTML file, integrating Kentico CMS allows you to easily edit, update and distribute content along with newsletters and maintain forums.

This feature of a CMS is particularly useful in the e-commerce sector. With highly dynamic product catalogues, Kentico’s.NET CMS will help you maintain product information effectively and allow you to use the same content on other parts of your website while only needing to maintain one database. Kentico’s .NET CMS will fetch this content directly from the server. Additional customizable modules allow you to build dynamic websites suited to your needs much faster.

Some of the advantages of using Kentico’s .NET CMS are:

  • It’s an all-in-one content management system.
  • Strength and flexibility of security and workflow configuration
  • Integrate social media into your website easily
  • Ease and flexibility of programmatic customization
  • Readily integrates third party applications
  • Highly extensible and scalable enterprise platform
  • Powerful data migration tools
  • Relative cost of license, upgrades and technical support

With trusted brands like Twining’s Beverages and Audi Finance employing Kentico’s CMS .NET solutions to manage their vast product catalogues, and small and medium scale businesses benefitting from Search Engine Optimization tools like keyword management, investing in a CMS system today can increase efficiency exponentially, especially in retail. Combined with its pricing, Kentico has created an amazing product with a huge bang for your buck.

Established in 2004, Rigel Networks has more than 10 years of Kentico CMS integration experience with over 50 clients served. We are the preferred location for Gold Kentico partners for their CRM needs. Get in touch with us today to receive a quote.

[1] http://blog.referralcandy.com/2013/09/18/how-many-online-stores-are-there-in-the-us-2013-edition/

[2] http://kenticohosting.ca/Why-Kentico-CMS

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