August 29, 2016

Consumers are using mobiles, digital touch-points, tablets, and other digital platforms to access information on the go. It is important for any organization or business to have a go-to mobile strategy. Enterprise Mobility Solutions will play a key factor in customer engagement. It is the responsibility of the Chief Information Officer to prepare a complete technical and product roadmap for the future in this aspect.
If you are the CIO of a company, you must consider these important things and plan your strategy accordingly:
1. Think beyond
CIO must build a roadmap keeping long-term customer solutions in mind. The mobility solution should solve long-term customer solutions. They must build the mobile app for future and solve customer issues, which even the customer do not know in the present.
Apart from thinking about the customers, the CIO must build mobile solutions with the right tactics to improve employee’s productivity and morale. They must patiently listen to their employees and conduct surveys to build an app for the future.
2. It is all about User Experience
Building an app is just not about making a responsive app for the device; it is all about building an app for the customers. User experience, Data fluidity, Ease of transaction processing, and Material Design are the key aspects of engaging customers on-the-go.
3. Build and use analytic
The more you measure the results of your product, there are better chances to improvise and build customer-friendly modules. CIO must use analytics to measure user patterns and analyze ways and technique to make it better.
4. Technology innovation
Google use their own patented technology codes; Salesforce uses APEX. Similarly, CIO must consider and innovate new technology functions to create a solid mobile product. Enterprise mobility solutions highly depend on upon technology innovations. If you use outdated technology and still write codes in it, it will not meet mobile device standards.
Example – SAP paid the price of using command prompt technology for their ERP product, while Salesforce created a more user-friendly and engaging CRM product. They implemented their own programming platform to accomplish this task.
So, CIO must consider the above 4 points and create a mobile strategy to balance cost, employee satisfaction, revenue, and customer engagement. CIO must consider taking advice from an expert to build high-quality Enterprise mobility solutions. Hire Rigel Networks today and build a product for the future!
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