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<strong>Boost the usability of the website with Kentico CMS features</strong>

We all know that Content Management Systems (CMS) acts as the backbone of every E-commerce. In today’s heading IT world, it is vital to know how to analyze and manage this asset in an exact manner. For most of the online services, Kentico is popular and has proven to be one of the favourite platforms. Over the time, it has been talked about extensively on the internet. Since Kentico is a well-developed CMS, the platform recognizes the need for a website to convert visitors and promote engagement. But then again if you are merely using their basic templates, you are barely scratching the surface of the capabilities of the platform.

Kentico which is built on Microsoft technology represents an integrated marketing solution. It offers various and unavailable features to SharePoint. The experience of expansion with Kentico CMS development is pain-free and scalable. As they are similar in nature, the functions of Content Management System (CMS) can be built and there is worry about keeping track of them.

Let’s explore a few of the features that can enhance the user experiences both site user as well as its content editors using illustrations.

Facilitate Workflow

Making mistake does not mean you cannot limit the size of the audience that provides visibility into them. Having two phases – Editing and publishing, the default workflow essentially results in the documents when developing the content in Kentico. Talking about the two stages, editing phase allows the content editors to make basic updates to page content and preview those changes before saving the document. At this point, it would enter the published phase where the edits are visible to site users.

But the question arises – what if you’d like to have an approval process, so that edits can be reviewed and if needed to be altered before being publicly visible?

In order to accommodate varying workflow needs, Kentico was developed for allowing for significant customization of the process. In most of the cases, you will want to include an additional step wherein the document enters a scheduled stage between the editing and published phases.
This additional step will allow the content editors to review the edited document by other users of the CMS prior to being visible to the public.

Content Personalization through Macros

An online marketing feature – Content personalization, can significantly increase the flexibility of your website. Depending on the circumstances, personalization allows you to design pages that display different content in which they are viewed.

For an instance, you can offer extraordinary content for various types of visitors by custom-build pages. Also, as per the actions performed by them on the website can dynamically change for each user.

In Kentico, the term macros are short snippets of code that can be entered in the CMS and assessed dynamically. As a result, this will allow you to cater the content of pages based on factors that can vary between users’ sessions or even user.

Giving an Illustration about Macros, by adding a macro to toggle between two blocks of text based on whether or not a user is logged into the site and perhaps reference the user by name if they will be keeping the experience as relevant as possible, improve user engagement with your site and hopefully lead to conversions.

Hence, the above-discussed features might benefit in your development needs, however, they are far from comprehensive.

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