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September 3, 2016

5 Top Reasons To Prefer Magento For Building Your Ecommerce Website

There has been a phenomenal increase in the online sales in the last few years and now most of the businesses whether big or small have their e-commerce websites. There is also no dearth of companies providing e-commerce solutions at economical rates. However, one thing which has become clear is, there are ample e-commerce platforms in the market that have jaw-dropping features like Magento, Shopify, BigCommerce, WooCommerce, and much more. Of these, Magento has the largest chunk of market share. There are of course some solid reasons behind the same. So, if you are thinking to build your e-commerce website with the help of a reputed Ecommerce Solutions Provider, it is wise to go for Magento. Let us discuss the top five reasons to prefer Magento for the same.

Exceptional security – Your foremost concern like every e-commerce website owner is security. Magento with a PA-DSS certification enables buyers to indulge in online shopping without any stress. It enables you to achieve high-security standards. Moreover, the enterprise edition allows for a fantastic data encryption via AES-256 and strong hashing.

Search engine friendly

Magento is search engine friendly, which is a prime requirement for any website, let alone an e-commerce website; to have high visibility and better rankings over popular search engines like Google, Yahoo, and more. It allows you to include the meta description, and to integrate a blog or social media buttons to facilitate easy sharing of the products displayed on the website.

Responsive design

With more people using mobile devices to browse the web, responsive design of Magento ensures that your e-commerce website will run smoothly on any device regardless of the screen size. There are also a large number of free and paid responsive themes for Magento e-commerce websites to make your work easier.

Seamless product browsing

There is a zoom feature in Magento that facilitates visitors to have a more detailed view of the displayed products over the website. In addition, there is a facility to include multiple images of each product. One can also add products to a wishlist that increases the sales conversion gradually.

Lesser cart abandonment

For an e-commerce site owner, it is stressful to witness abandonment of shopping carts by your potential buyers. However, if you choose Magento, such incidents are less as it offers a two-step checkout process. It also allows buyers to checkout without undergoing any registration process, which is one of the major reasons for cart abandonment on e-commerce websites.

The page loading time is also less on a Magento website. So, entrepreneurs prefer the same as the e-commerce platform to build their websites. If you are convinced to use Magento for your website and looking for an experienced and reputed Ecommerce Solutions Provider, please do not hesitate to contact the experts at Rigel Networks by dropping a mail at presales@rigelnetworks.com. Rigel Networks is a reputed Magento development company based in India. It is engaged in offering numerous Magento development services to a vast domestic and international client base at an economical rate.

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