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April 28, 2017

10 CRM Features That Are Desired By Every Business

During the last few years, many companies have increased their sales significantly by using CRM solutions. Both small and large businesses are making the same, but it is not that businesses love the CRM solutions. Instead, every reliable and robust CRM has some ten top features that make it a gorgeous of the business fraternity. So, let us have a look at these features.

Easy user interface

During the last few years, many companies have increased their sales significantly by using CRM solutions. Both small and large businesses are making the same, but it is not that businesses love the CRM solutions. Instead, every reliable and robust CRM has some ten top features that make it a gorgeous of the business fraternity. So, let us have a look at these features.

  • 1. Easy user interface

    A good CRM is always simple so that employees can easily learn how to use it for the benefit of the business. A complex CRM does not have many chances to turn out efficient even if it has a great functionality. Employees do not feel motivated to use it in the very first place.

  • 2. Remote access

    The capability of a customer relationship management to let entrepreneurs enter data from any place is a big attention-grabbing feature. Since, in many businesses, an emerging trend is working from home or a remote location, this remote access feature proves extremely beneficial. Many now prefer a cloud-based CRM for the same reason.

  • 3. Mobile friendliness

    Today, mobile devices are finding an increased use in all organizations. CRM having mobile friendliness means employees, managers and other personnel of an organization can access the CRM via their mobile devices. In short, this feature helps businesses to embrace enterprise mobility at a rapid pace.

  • 4. Social media integration

    With this feature, entrepreneurs can have a quick and effective tab on all the tweets, Facebook likes, and posts that are either positive or negative pertaining to their brand, products or services. Considering the massive popularity and influence of social media, this feature proves immensely helpful.

  • 5. Sales Tracking

    Be it small or large, sales tracking is a Herculean task, and the sales tracking feature present in almost all Customer Relationship Management software makes this task a simplified one. The feature helps in managing, organizing, and ensuring more sales closure in a business.

  • 6. Data import and export

    This feature lets entrepreneurs import and export data from anywhere into the software with an absolute ease without worrying about data redundancy or incorrect entries.

  • 7. Customizability

    Entrepreneurs can now readily customize a CRM as per their individual preferences and needs like, they can add a custom field, turn off features that are not essential, change the layout, and much more.

  • 8. Customer support

    The feature vastly improves customer satisfaction. It keeps them happy, crucial for sustaining the fierce competition in the business world.

  • 9. Campaign management

    Most small businesses now depend heavily on CRM equipped with this feature for ensuring the success of their marketing campaigns.

  • 10. Call center management

    Managing call centers was never easy for a business irrespective of its type, but today with the availability of Customer relationship management with this feature, managing a call center has become relatively easier.

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