The retail sector has always moved slowly in adopting any new technology. However, the recent years, there has been a surge in the use of RFID technology by the retailers across the world. Spanish clothing retailer Zara, luxury fashion retailer Burberry and reputed cosmetic company L’Oreal all have invested heavily in RFID technology to boost their sales. So, the big question is RFID, a new technology or it has been in the corner for decades and is explored by the retail sector only in the recent times due to the widespread availability of Retail IT solutions. Let us have a look.
What is RFID?
RFID is an acronym for radio-frequency identification technology that utilizes electromagnetic fields for automatic identification and tracking of tags having electronically stored information. In a retail house, manufacturers or sellers attach such tags to the products ready for sale. However, the technology is not new and was in use extensively for tracking migration of animals and birds as well as by logistic companies for tracking transportation of goods.
Myriad of Uses of RFID in Retail Sector
At present, several retail stores are using RFID technology for diverse purposes that are as follows:
Overall, the use of RFID Technology has increased tremendously during the last few years. There is a speculation that the use will raise more in the retail sector in the coming years and the technology is here to stay for long.
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